We retain personal data only for as long as necessary for the purposes described in this policy or to meet applicable legal obligations. Different retention periods apply to different records:

• Invoices and statutory accounting records: We retain invoices for 10 years after the end of the calendar year to which they relate. Other mandatory accounting and tax records are retained for the period required by the applicable legislation.

• Order and delivery records: We retain relevant records for five years after completion of the order to administer the purchase and address potential claims. Information required for tax compliance, product traceability or safety obligations may be retained longer where necessary. We do not retain unnecessary customer information solely because it was originally collected with an order.

• Customer-service enquiries: Routine enquiries are retained for up to two years after the matter is closed. Correspondence concerning a purchase, complaint, safety issue or legal claim follows the retention period applicable to that matter.

• Customer accounts: We retain account information while the account remains active. After three years without a login, purchase or other account activity, we review the account and notify you before deleting or anonymising information no longer needed. Account closure does not require us to delete invoices or other records that must be retained separately.

• Pet questionnaires: Responses linked to an identifiable owner are retained for up to 24 months after submission. If you withdraw the consent on which this processing relies, we delete or anonymise the responses unless another lawful ground requires limited retention. Information that has been irreversibly anonymised may be retained for product-development analysis.

• Newsletter subscriptions: We retain your subscription information while you remain subscribed. We review subscriptions after 24 months without meaningful engagement and remove inactive contacts where continued retention is no longer justified. You may unsubscribe at any time.

• Consent and unsubscribe records: We retain limited evidence of consent for up to five years after the relevant consent is withdrawn or the processing ends, where necessary to demonstrate compliance. We retain a minimal suppression record for as long as we continue the relevant marketing activity, unless you subsequently make a valid new subscription request. This helps prevent accidental re-subscription.

• Technical and security logs: Logs under our direct control are normally retained for up to 90 days. Relevant entries may be retained longer where necessary to investigate a security incident or address a legal claim. Logs managed by Wix or other providers are subject to the retention arrangements applicable to those services.

• Cookies and analytics: Cookie lifetimes are stated in the cookie inventory in section 9. Personal data collected through analytics services is retained according to the disclosed and configured retention period for the relevant service; this may differ from the cookie’s lifetime.

Where a dispute, investigation or legal obligation requires longer retention, we restrict access and retain only the relevant information for the necessary period. We then delete or irreversibly anonymise it.
Deleted information may remain temporarily in restricted backup copies until those copies are overwritten or deleted through the applicable backup cycle. Backup copies are not used for ordinary business purposes. If a backup is restored, applicable deletion requests are reapplied.